WHO AI ENGINES RECOMMEND
AI Preference measures how favourably AI engines position your brand when given a choice. It is not just about being mentioned — it is about being recommended first. When a consumer asks an AI engine for the best option in your category, AI Preference tells you whether your brand wins that recommendation.
Get StartedAI links directly to your website as a verified source.
Verified TrafficAI says your brand name in a response across any context.
Brand AwarenessAI actively recommends your brand above competitors when consumers ask for the best option in your category. The highest signal of AI trust.
Highest SignalAI Preference is the hardest metric to earn and the most valuable to own.
AI-referred traffic converts at 5x the rate of Google organic search. Being recommended drives the highest quality customers.
When AI engines recommend your brand first, that brand captures the majority of consumer intent in that response.
of brands have no idea whether AI engines recommend them or their competitors. Pozitioning AI changes that.
Industry-specific prompts are sent to every AI engine asking for recommendations in your category.
We record which brands appear, in what position, and how favourably the AI describes them.
Your AI Preference score reflects your average ranking position and sentiment across all engines and all prompts.
See how favourably AI engines recommend Spotify vs competitors
Spotify — Overall AI Preference
77/100AI Preference Score: 79/100
“Spotify is widely regarded as the top music streaming service, offering over 100 million tracks and industry-leading personalisation through its Discover Weekly and Daily Mix features.”
When AI engines recommend you first, consumers trust that recommendation and convert at higher rates.
Consistent AI Preference scores signal that your brand is trusted by the world’s most used AI engines.
Know exactly which competitors AI engines prefer over you and use Claude-generated advice to close the gap.